MEDIA coverage of Louraco Research & consulting
Press article “Colour eases French BPC woes” published by Manufacturing Chemist on 27-Nov-2014.
Conversely, French online shoppers tend to be younger, and the online sector is prospering. Although purely online operators are in their infancy in the French beauty market, says Mintel, the websites of store-based retailers have been the fastest-growing non-store channel in recent years. “Internet vendors aren’t complaining,” says Euromonitor Market Research Consultant Catherine Louraco. “There are lots of international brands trying to break through via Birchbox, too. It is proving a good channel for them because people can try the products and then order from the website.”
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